七十二：Sharing the J.Co Way

This is a very late post!

J.Co's logo, a peacock.

When we think of donuts and coffee we would think of Dunkin' Donuts or Starbucks which are American franchises and surprisingly, J.Co is actually from Indonesia and it has been putting up branches all over the world due to its popularity.

Instructions on how to reheat and serve your J.Co donuts,

I was aware of J.Co before as I went for a vacation in Singapore and Malaysia but I have never tasted one before because the branch that was built that time in Manila was far from my place. When I was touring Singapore, J.Co was almost in every mall and same goes in Malaysia.

I still did not dare taste one doughnut from them because I have this mentality that if we have it in Manila, I won't try it in other countries and so I opted for their rival Big Apple Donuts which I will be reviewing soon.

Back in Manila, J.Co put up a branch in Eastwood City which took months before it opened. 

On its first day my colleagues and I decided to buy a dozen for us to share.

Half dozen donuts.

When I was told of the price my first impression was that it's an expensive donut store just like Krispy Kreme which also has a store in Eastwood but I rarely eat there.

A donut costs around 40Php which can buy me 2 donuts from another donut shop. A dozen costs 350 and they actually have a promo where you need to buy 2 dozens for only 550 pesos so a donut costs about a little more than 20Php.

JCoccino / Coffee

Each donut has a quirky name like Berry Spears and Alcapone. It's a fun gimik but I find it hard to remember the names so I usually just describe the flavor like it's chocolate or it's strawberry.

Heaven Berry

The doughnut itself is similar to the texture and taste of Cello's Doughnuts but J.Co's is softer in my opinion. The frosting is also better but I still find it too sweet but definitely less sweet compared to Krispy Kreme. I think their frosting mostly uses chocolate especially white and milk chocolate.

Avocado di Caprio

Since it is an Asian owned doughnut company, most of it flavors are suited to the Asian taste and so they have unique flavors like avocado and lychee.

I just like the fact that their donuts are really soft like a pillow, almost melts in your mouth but I also find it a bit too soft that it's mostly just air.

Green Tease

I do have quite a couple of doughnuts that I like from them mainly because they aren't too sweet and because I like them, most of those doughnuts that I like, I remembered the names.

The doughnuts' flavors are: Berry Spears, Blueberry More, Cheese Me Up, Oreology, and Avocado Di Caprio.

Choco Loco

The doughnuts that I mentioned actually have a salty taste from the cheese in the filling or the topping because I find that the cheese greatly helps in cutting the sweetness and gives contrast to the taste of the doughnut.

My favorite among the flavors is the Cheese Me Up because it's a savory doughnut almost like a cheese pizza but they rarely make it.

Berry Spears

Unfortunately for these kind of doughnuts, like Cello's doughnuts, they don't stay fresh for long and I mean it literally.

Although the doughnuts are soft once you buy it, if it is left for a few hours or even when refrigerated, it starts to harden.

The soft, fluffy doughnuts can turn into rock hard bread unlike Krispy Kreme doughnuts where the doughnuts stay super soft even when refrigerated.  I guess it's the type of fat and bread flour that they use because Krispy Kreme uses cake flour and a lot of fat.

Flash forward to 2017, I have never eaten a J.Co donut for more than a year now. The last time I ate one was New Year of 2016 because I was waiting for a friend and J.Co was the only coffee shop open that time. And TBH, I don't think I'll buy another doughnut from them anytime soon.